Meet The Entrepreneurs Behind The Climb

Colin Lai Chee Seng

Expedition Member

Colin is the Managing Partner of Communications Leadership Academy (CLA), a training and coaching venture by strategic communications firm, Perspective Strategies. He has over 25 years’ experience as a writer and communications strategist, which includes PR, publishing, digital media and digital marketing, branding, advertising, marketing, and corporate communications.

He brings a unique 360° perspective based on his wide experience. His deep insights into branding, communication, and writing, enable him to be highly impactful as a writer, trainer, and speaker. As a speaker and trainer, Chee Seng shares his unique insights into branding, writing and content strategy, based on psychology, research, and his own wide experience. He has delivered trainings for Coca-Cola, Dutch Lady, Friesland Campina, Tenaga Nasional, PLUS Expressways, Monash University, and more.

As a writer, his expertise is in high level writing and communications strategy for major consultancies, brands and organisations such as Accenture, PersolKelly, UNICEF, Yahoo Malaysia, LexisNexis, Iskandar Region Development Authority (IRDA), Invest Selangor, MaGIC and others. He also writes for high-profile projects and individuals in producing speeches, reports, white papers, books and more . His own thought leadership has been published in reputable sites such as Leaderonomics, Nagaoka Review (Japan), and others, receiving good response.

He receives consistent recognition for his insightful trainings and talks, which focuses strongly on the impact of communication and branding on business and personal success. His talks, trainings, and webinars have reached international audiences from Singapore, UK, US, Canada, Italy, India, Indonesia, Brunei, Japan, Korea, and more.